Nick BowenGet in touch

The Hub

AI-assisted video ads that take ProSolve's school platform from storyboard to screen.

Role
Producer, director and editor
Audience
Teachers and school leaders
Formats
Video ads, Hub Arcade game intros
Tools
AI image and video tools, After Effects, Premiere Pro

The challenge

Selling a new platform to schools is hard, and the timeline was tight.

The solution

A fast process: hand-drawn boards, AI clean-up and AI video, edited by me.

The impact

The ads became one of the primary sales tools.

The Hub promoProduced, edited and animated by me, with AI-assisted footage.

The challenge

A platform that was hard to explain

The Hub is ProSolve's platform for measuring and building human skills in schools. Clients needed to see what it offered to understand it, so the sales team needed video ads that could explain the product quickly and clearly. The timeline was very tight and the videos had to be made fast and lean.

The solution

From pencil to video
AI-assistedSketches, edit and After Effects animation by me.
A Hub Action storyboard sheet beside the finished AI images for the same shots
Rough sketch, AI clean-up, AI still, final editTwo moments from Hub Action: my rough sketches, the boards cleaned up with AI, the AI still for each shot, then the animated shots as they appear in my final edit.

I sketched rough storyboards by hand to set the flow and cleaned them up with AI, much faster than polishing every panel. Each shot was an AI still, then animated. I edited every video myself with music, voiceover and graphics I animated in After Effects. No film crews, actors or voice actors to schedule or pay.

Hub ActionProduced, edited and animated by me, with AI-assisted footage.
Frames
Students working at a laptop in a bright classroom
A teacher and students at a table, with The Hub logo
A student using the Hub on a laptop
Students cheering over a lesson screen

Stills from the promo and Hub Action videos.

My favorite moment
The steps, from Hub ActionThe last scene of Hub Action.

With the right direction, AI can produce remarkably human interactions. My standard is that AI footage shouldn't feel like AI: people should behave like real people. AI drifts toward studio-perfect actors who seem to be acting, so I push it until people act like people.

Hub Arcade
EchodiscA game intro for the Hub Arcade. Produced, edited and animated by me, with AI-assisted footage.

Short video introductions for Hub Arcade games, produced quickly.

The impact

Inexpensive marketing, leveraging AI tools

The ads became one of the primary sales tools for showing what to expect from The Hub.

AI-assistedMade with AI image and video tools under my direction. I sketched the storyboards, and edited and animated every video myself.How I use AI